Owner & Sales Manager
Having worked in the family business since before she can remember, Carla is a natural when it comes to helping customers visualize and accomplish their printing goals. Led by her passion for sales and customer relations, Carla decided to pursue an education in Marketing Management from Kwantlen Polytechnic University. Armed with the skills and experience she gained through learning the industry from the bottom up, she went on to obtain a degree in Business Administration from Simon Fraser University, with a double major in Management Technology and Human Resources. Since then, Carla has continued to pursue further education by completing sales courses at BCIT.
Carla, with her sister Danielle, is at the core of what TR Trades’ stands for—reliable quality and service, above all else. Wanting to preserve the values that their father, Harold, built TR Trades around, Carla and Danielle are regularly seen at the front desk, in production, or answering the phones, making sure that quality remains consistent.
If you’re looking to discuss your printing needs and how we can more effectively help your business grow, Carla is your go-to person. Her familiarity with systems, equipment, products and services allows her to provide our customers with the highest level of customer service, utilizing the best technology and products. When it comes to understanding customers’ business needs, Carla works closely with clients to understand what is important to them and make sure that they get exactly that.
Also goes by: Chow-Face
Favourite place in Vancouver: Granville Island or the Aquarium
During her free time you can find her: Baking, gardening, working out, at the beach & hanging out with family, especially her son
Ideal meal: Sushi and ice-cream
What gets her motivated in the morning: Breakfast
“If you’re looking for an alternative option to your current print supplier, please call my cell at 604.376.7803. I would love to speak with you about how we can help your business.604.736.4571 x 121
At an early age, Danielle got her first taste for print. During each of her school’s professional development days, she would eagerly shadow her father at the family business, TR Trades. Whether she was sweeping the sidewalks or folding piles of binding strips, she was exposed to the diversity of the print industry and was instantly hooked. As soon as Danielle grew tall enough to feed the whiteprint machines she was occasionally granted the privilege of spending the day running 500 posters on the old ammonia equipment with a manual clicker—a responsibility she didn’t take lightly.
Upon completing high school, Danielle began working fulltime at TR Trades. Beginning in reception, she graduated through every role within the business; largely operating as the shop’s production manager and ultimately taking over general management and human resources. Over the years Danielle has supplemented her hands-on experience by studying management, sales and graphic design; becoming proficient in the Adobe Suite and AutoCAD. This combined knowledge and experience allowed Danielle to develop processes within TR Trades that assured each and every client received top quality service and products. Danielle has since pursued further education at UBC’s Sauder School of Business.
With a lifetime of experience and the respect of her staff, Danielle is the go-to person for clients seeking unique custom pieces, including hand mounted, custom trimmed, specialty bound projects or oversized scans that need to sparkle. On any given day you’re likely to find Danielle either at the front counter or overseeing staff on the production floor. As a hands on manager and multitasker, she has her finger on the pulse of all the happenings of the shop at any given time. Danielle considers her staff family, and regularly emphasizes their importance to her and the business as a whole.
Outside of 12 hour work days, Danielle enjoys boating with her husband, Chris, and her father, Harold; taking annual trips to Alaska and Haida Gwaii. A business woman by trade, Danielle is truly a boater at heart and is at her best while fishing the seas and discovering glass floats along shorelines. When not on the water, you can find her at home in Ladner cuddling with her cat, Slurpee, or indulging in high-quality sushi.
Favourite place in Vancouver: On the boat, somewhere with no technology—aka not Vancouver!
During her freetime you can find her: Boating, fishing, exploring, beach combing or building things (cars, boats, etc)
Ideal meal: Salmon sashimi
What gets her motivated in the morning: Enjoying her job—working with the TR team and clients to provide excellent products and services
“Bruce has always provided excellent customer service.”
InterCAD Services Ltd.
When you meet Bruce you automatically know he is a seasoned professional in the reprographics industry. Starting out as a driver for Hughes Owens Printing in 1978, he eventually transitioned to Trimen Blueprinting where he acted as a reprographics technician for 13 years.
With the onset of the digital era in 2000, TR Trades hired Bruce as CAD Manager. Since then he has been an invaluable asset to the company and anyone who has questions regarding CAD plotting.
When Bruce is not overseeing others in the CAD department, he spends countless hours troubleshooting client issues, unearthing customer print errors, and providing eProject software support. He is regularly looked to for printing advice by both coworkers and clients.
Bruce is also well versed in troubleshooting onsite issues and participating in client presentations, having assisted Carla and TR sales staff in many client meetings. If you’re looking for a history lesson on the print industry or if you want to optimize your drawings for print, you’ll want to call on Bruce.
Many may not know, but Bruce is a musician at heart! He originally studied engineering and math, eventually realizing it was not the career path he wished to pursue. Following this, Bruce went on to complete both a music program and a piano technician program through Douglas College. During his spare time, you’ll find him creating music or acting as a vocalist in several bands. When he is not playing the guitar and recording music, you can find Bruce tinkering around on one of his computers or watching hockey.
Also goes by: Stretch
Best described as: Humble
Favourite place in Vancouver: Minnekhada, Coquitlam
Guilty pleasure: Audio software
Favourite TV show: Hockey
Ideal meal: Mac & cheese (with ketchup)
Cannot live without: Music
“Tony Smith has always been great to work with and we have always appreciated his care and service to our needs, big and small.”
You would think that Tony’s 30+ years at TR Trades would be the extent of his printing experience, but the truth is, Tony has been working in the industry since he graduated high school… 40 years ago! Back then Tony was operating the offset press, but after 10 years he took a hiatus to study arts at Langara College. Unable to stay away for long, in 1985 he began working at TR Trades where he continued to build on his 10 years of production experience.
Driven by the importance of his client relationships and satisfaction, Tony builds solid trust with his clients through his vast knowledge and reliability. Tony strives to develop and maintain his client relationships to the highest degree, while promoting a business environment that allows both parties to prosper. Throughout his years at TR Trades, he has pursued further growth by completing sales and AutoCAD courses at BCIT while fulfilling his appreciation for architecture in his free time.
When not working with clients, he is likely to be found on the fairway and boasts “moments of golfing brilliance, punctuated with instances of utter failure”, a true testament to the humble sense of humour that makes Tony so approachable. His experience allows him to utilize and leverage TR’s modern technology and quality products to confidently facilitate printing for some of Canada’s largest AEC businesses. Whether a small or large client, Tony will work closely with you and your team to understand and achieve your printing priorities and goals.
Also goes by: Smitty
Interests include: Golf and travel
Guilty pleasure: Mariah Carey
Favourite TV show: Hockey Night in Canada
What gets him motivated in the morning: A second cup of coffee
Ideal meal: Ossobuco with fries and Barolo
“McKenzie is always eager to respond and help. Great customer service as always!”
Smart Design Group
McKenzie joined the TR team with a solid foundation of experience in the print industry. His career began in production, where he developed his skills in maintenance, operations and finishing. Quickly recognized for his talent, initiative and charisma, McKenzie was promoted to Production Lead. At the helm of the production team, he proved a natural leader and infected the team with his positivity and work ethic.
After building his knowledge leading the production team, McKenzie progressed into the Sales department, honing his sales skills under the leadership of Carla Duncan and TR’s customer focused approach. His natural penchant for customer service and dedication to quality assurance proved an ideal fit for the TR sales team where McKenzie now functions as Account Manager.
Never one to rest on his laurels, McKenzie enhanced his knowledge with sales courses at BCIT and can regularly be seen applying his skills throughout the shop. Don’t be surprised to find him supporting the finishing department, assisting clients at the front desk, or onsite ensuring installations surpass customer expectations.
Also goes by: Mac
Interesting fact about McKenzie: He can be found on Wikipedia
Best described in 3 words as: Loyal, funny and stubborn
Cannot live without: His back massager
Quote he lives by: “When you look at someone through rose-coloured glasses, all the red flags just look like flags” – Wanda the Owl
Also goes by: Maegatron
During her freetime you can find her: Running… or snacking
Favourite place in Vancouver: Charleson Park at dawn
Soundtrack to her life: Yakety Sax
Cannot live without: Coffee
Guilty pleasure: Neko Atsume
Best described in 3 words as: Very easily excited
Favourite place in Vancouver: Any beach
Guilty pleasure: Fine dining
Favourite TV show: Game of Thrones
Ideal meal: Anything from Le Cinq… or Paris in general
Cannot live without: Peanut butter
Best described in 3 words as: Friendly, happy and spontaneous
Also goes by: J-Roc
Secret talent: Hacky-sacking
Favourite place in Vancouver: His basement suite, or La Taqueria
Interests include: Drawing, photography, snowboarding, film, not working out
Guilty pleasure: Betty White
Best described in 3 words as: Prone to sunburns
Also goes by: Nick
Secret talent: Talking to animals
Interests include: Walking, art, photography, hiking, hanging with her pals, being outside and coffee
Favourite place in Vancouver: All of it!
She cannot live without: Pockets
Quote she lives by: “The more you know, the less you need” – Yvon Chouinard
Interests include: Reading and video games
Soundtrack to her life: Stella – Kashiwa Daisuke
Ideal meal: Double belly tsukemen ramen with egg
She cannot live without: A good story
Customer Service Manager
Favourite place in Vancouver: Any beach/park
Car or bike?: Scooter
Ideal meal: Homemade red pepper hummus and pita
Coffee or tea?: Coffee
During his freetime you can find him: Zipping around on his scooter or cheering on the Canucks
Soundtrack to his life: Anything Pink Floyd
Also goes by: Pari
Best described as: A people person
Favourite place in Vancouver: Stanley Park
Guilty pleasure: Sweets; ice-cream
Favourite TV show: Dragons’ Den
Ideal meal: Chicken wings
What gets her motivated in the morning: Her coworkers and customers
Also goes by: Lee, Celine Leon or Leon-prechaun
Favourite place in Vancouver: New Brighton Park
Guilty pleasure: Snacking at night
Soundtrack to his life: Back to the Future theme song
Cannot live without: Food, oxygen… and his Android
What gets him motivated in the morning: Coffee… then more coffee
Also goes by: Miguel (having lived and worked in Queretaro, Mexico)
Favourite place in Vancouver: Deep Cove, North Vancouver
Best described in 3 words as: Friendly, empathetic and dependable
Ideal meal: Rack of lamb, roasted savory potatoes and Yorkshire pudding
Interests include: Photography, Adobe Photoshop, Adobe Lightroom, teaching English, volunteering with Mexican and Hispanic communities and translating between Spanish and English
Also goes by: Kiwi
Favourite TV show: Brooklyn Nine-Nine
Ideal meal: Crunchwrap Supreme from Taco Bell
Interests include: Photography and concerts; ideally combined!
Interesting fact about Kelli: In grade 9, she placed 10th in the Wellington City spelling bee
Quote she lives by: “Just keep swimming” – Dory
Digital Incoming Coordinator
Also goes by: Ginger one/New girl
Favourite place in Vancouver: Kits Beach
Interests include: Yoga, travel, people watching (in a non-creepy way), eating
Secret talent: Baking
Coffee or tea?: Tea (milk, one sugar) – obviously, she’s British
Quote she lives by: “Never trust anyone who makes a bad cup of tea.”
Controller & Office Manager
On his days off you can find John: Watching old movies and visiting art galleries
Favourite place in Vancouver: Stanley Park Seawall
Guilty pleasure: Ice-cream
Car or bike?: Bike… until it snows
Cannot live without: Clean water, fresh air and wide open spaces
Director of Marketing
Also goes by: Carr, Car-Car
Favourite place in Vancouver: Choklit Park
Interests include: Design, architecture, fashion, hiking, travel and languages
Car or bike?: Bike in the sunshine, roadtrips in the car
What gets her motivated in the morning: Coffee and sunshine
Best described as: Dependable
Favourite place in Vancouver: Rocky Point, Port Moody
Interesting fact about Salim: Represented Tanzania in cricket
Ideal meal: Large veggie pizza, extra jalapenos
Favourite TV show: Survivor (which he’s watched since Season 1)
What gets him motivated in the morning: Knowing he will spend the day working with his second family
Also goes by: Luke
Interests include: Badminton, ping pong, video games and movies
Favourite place in Vancouver: Metrotown
Ideal meal: Anything with ham, sausage and egg
Favourite TV show: The Flash
Also goes by: Milo
Favourite place in Vancouver: Whistler
Interests include: Football (aka soccer), “glamping” and snowboarding
Interesting fact about Miles: Played for Gillingham FC and coached for Arsenal
Guilty pleasure: Frozen, the movie
Best described in 3 words as: Comical, goober, lad